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High-Tech Marketers: Engaging Prospects in the 2.0 Sales Cycle, Part 3
Part 3 of 3 in the discussion of the 2.0 Sales Cycle and its impact on high-tech marketers. Yesterday, we talked about going mobile to reach prospects in the 2.0 Sales Cycle. Today, let’s talk about...
View ArticleThe Digital Presence Workflow
This is the third part in a multi-post series about creating, managing, delivering, and optimizing a digital presence. The first part introduced you to the concept of a Digital Presence. The second...
View ArticleWebsites are Dead. Long Live Digital Presence!
Stop living in the past. Whether you are a digital marketer or a tech guru, the fate of your business hangs on your digital presence. Ignore it at your own peril. And that means recognizing that your...
View ArticleOrchestrate: Let us help you tell your story.
A note from Limelight CEO, Jeff Lunsford The digital world grows in importance with every passing day. Every company desiring to achieve success in this new world must now operate with two faces – a...
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If No One is Listening to Your Story, Maybe It’s Time to Crank up the Volume!
This is an advertorial that appeared in the Streaming Media “100 Companies that Matter Most issue” (oct/nov 2012). If you’re still telling your story in nothing but words, your message is getting lost...
View ArticleWhy Storytelling is So Important
I recently wrote an exploration about Transmedia Storytelling as the future of digital marketing. A lot of the thinking behind this piece was related to my work at Limelight Networks and our recent...
View ArticleStorytelling 101: What Makes a Good Story?
This is a new, on-going series that will analyze the good and bad of storytelling in today’s digital world, using examples of big-brands as they switch their strategies from telling to engaging....
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Storytelling 101: Coca-Cola Journey
This is a new, on-going series that will analyze the good and bad of storytelling in today’s digital world, using examples of big-brands as they switch their strategies from telling to engaging. In...
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Your Light in the Digital Darkness: Digital Presence for Dummies!
We know. This whole digital thing can seem daunting at times. At first you were just juggling a couple of balls—your website and some email newsletters. Now with social media, mobile, video, and...
View ArticleThe Three Tragic Flaws That Might Spell Curtains for Your Digital Strategy
Are Three Tragic Flaws Threatening Your Digital Strategy? Digital strategy. It’s the “how am I going to accomplish my objectives” part of your digital presence. Which is why it’s so important to get it...
View ArticleBecome a Digital Presence Guru
This is the first in a series of webinars discussing what it takes to build and deliver an awesome digital presence. The webinar series is based upon our free book, Digital Presence for Dummies. This...
View ArticleThe 9 “C”s of Awesome Storytelling
You want to tell stories to your digital audiences. No, really, I’m telling you that you want to. In fact, you have to. There’s just too much noise out there to continue broadcasting your message....
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The 9 Steps To Increase Your Digital Presence IQ
This was originally presented as an online webinar with Marketing Week on May 23, 2013. Learn what it takes to build, manage, and deliver an awesome digital presence. Digital marketing is changing. You...
View ArticleHow Has Storytelling Touched Your Life?
Stories. Everyone has one. Everyone can tell one. Stories are part of what make us humans. At Limelight, we help our customers deliver their story anywhere in the world, to any device. And by doing...
View ArticleThe Digital Presence Doctor Is In
This is the second in a series of webinars discussing what it takes to build and deliver an awesome digital presence. The webinar series is based upon our free book, Digital Presence for Dummies. This...
View ArticleThe 7 Components of A Successful Digital Presence
I think that most people are beginning to understand that they not only have a Digital Presence but that it’s important. Or, maybe they are just tired of me talking about it. I’ll pretend it’s the...
View ArticleThe 3 Aspects of Video that Get You to Digital Intimacy…Faster
In a previous post, I introduced the concept of the “digital relationship pyramid.” This pyramid attempts to define the states of online relationships between digital audiences and the marketers/brands...
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